Oct 2010

Versata Enterprises Acquires Infopia, Inc.

Acquisition Diversifies Portfolio With Addition of SaaS eCommerce Software

AUSTIN, TEXAS, October 8, 2010 ? Versata Enterprises, Inc. (Versata), a leading provider of enterprise software solutions, announced today the acquisition of Infopia, Inc., a leading provider of SaaS eCommerce software and services that help merchants grow their online businesses. Infopia provides the industry’s most effective eCommerce platform, as well as expert eCommerce assistance that helps companies to rapidly grow online revenue. Signal Hill Updata acted as financial advisor to Versata on the transaction.

Versata will operate Infopia as a stand-alone entity with a distinct customer service and product team. Infopia joins Versata?s portfolio of enterprise software companies acquired over the past four years. Versata has a proven model of focusing on successful customer relationships and delivering innovation to improve and extend existing products. Versata?s Customer Success Program will be rolled out immediately, emphasizing Versata?s intense focus on aligning investments with customer priorities. This focus will enable Infopia to maximize customer business impact while facilitating healthy and growing multi-decade relationships.

?The acquisition by Versata provides an outstanding path forward for Infopia?s customers and products,? said Coleman Barney, CEO of Infopia. “Versata has the capital, resources and experience to take Infopia to the next level.?

Versata executive Scott Buoy will assume the CEO role at Infopia. ?I am pleased to lead Infopia into the future because of its world-class customers and innovative products. Moving forward, we will create even more value for Infopia customers by advancing product development, enhancing support and instituting a near obsessive focus on customer success.” Buoy concluded “I am dedicated to ensuring that the ownership and management transition is a positive one for the Infopia customers. We look forward to helping drive our customer?s success during the upcoming holiday shopping season and into the future.”

About Infopia
Infopia is a leading provider of eCommerce software and services that help merchants grow their online business. Our technology is an affordable eCommerce solution. From managing inventory across multiple online channels and creating enterprise level websites, to integrating business applications such as CRM, to creating secure 3rd party shopping carts, Infopia?s robust Transact solution has the right tools and technology to increase traffic and online revenues. For more information visit: www.infopia.com.

About Versata Enterprises, Inc.
With a global presence covering 45 countries, Versata Enterprises solves the most complex business problems for the world?s largest organizations. Versata Enterprises comprises a number of leading enterprise solution providers, including Versata, Inc., Artemis International Solutions Corporation, Nextance, Inc., Gensym Corporation, Clear Technology, Inc., Tenfold Corporation, eCora Software, Inc., Evolutionary Technologies, Inc., Everest Software Inc., PurchasingNet, TriActive, Inc., and AlterPoint, Inc. Versata distinguishes itself in the software industry by focusing on customer priorities as driven by value delivered. Versata?s market-leading Customer Success Program ensures customer involvement in product decisions and business priorities and provides twice-yearly opportunities for customers to score Versata?s performance against commitments. Versata?s world-class engineering capability ensures substantive and valuable product releases, thereby ensuring customer success. Versata also offers customers the opportunity to leverage Versata?s global efficiency by offering a menu of services to help customers lower the cost of technology services across the enterprise. Versata?s relentless focus on customer priorities, coupled with an unmatched global engineering capability, provides Versata customers continuous innovation and repeatable value propositions. For more information, visit http://www.versata.com.

About Signal Hill Updata
Signal Hill Updata is a leading investment bank specializing in mergers, acquisitions, private placements, fairness opinions and corporate restructurings for the information technology industry. The firm also provides institutional brokerage and equity research for companies and their investors within Business and Healthcare Services, Education, Media, Technology and Telecommunications sectors. Signal Hill Updata has offices in Baltimore, New York, Reston, Va., Nashville, Tn. and San Francisco.